Choosing the wrong SEO agency costs more than money: it costs months of lost growth and, in the worst cases, a Google penalty. These ten questions help you separate real experts from vendors who sell promises.
1. What will you do in the first 90 days?
A serious agency starts with a technical audit, keyword research and a prioritized plan. If the answer is vague, keep looking.
2. How do you choose keywords?
Good keywords are tied to services that make you money and to real search intent, not just high search volume.
3. Can I see results from similar clients?
Ask for case studies with traffic, leads or revenue — not only rankings for terms nobody searches.
4. How do you build links?
The right answer mentions relevant publications, partnerships and content worth citing. Avoid “packages” of hundreds of links.
5. Who will work on my account?
Know whether your campaign is handled in-house or outsourced, and who your day-to-day contact is.
6. What will the monthly report include?
Expect organic traffic, rankings for priority keywords, conversions and a summary of work completed and next steps.
7. Do I own everything?
Your website, content, Google Business Profile, Analytics and Search Console accounts should always belong to you.
8. How long is the contract?
SEO needs time, but you should be able to leave if the agency does not deliver. Month-to-month terms after an initial period are a good sign.
9. Do you guarantee rankings?
No one controls Google. An agency that guarantees the #1 position is either misleading you or using risky tactics.
10. How will you measure ROI?
The best agencies connect SEO to calls, forms and sales, so you know what every dollar returns.
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